If you are a photographer, then you have undoubtedly heard from someone that you should (and should have already) start (or started) a photography blog for yourself. You may be asking yourself why, though. I mean, what is the point of starting a photography blog? You don’t inherently, and especially not instantly, gain anything from it.
When you are starting brand new, there is barely even enough of an off-chance that someone is going to look at your blog and want to hire you or have you promote some kind. Not only is there this somewhat depressing and also incredibly daunting fact, but if you were to stop half-way through, then that is a lot of labor, hours, money, and work that is thrown down the drain.
So, with this having been said, you are in one of two positions; you are either considering starting your first photography blog, or you already have one and are looking for some tips on how to drastically improve upon it.
Let’s start off with something as important as it is simplistic and basic; why on earth (no pun intended) blogging is so important for photographers and videographers. Photography and videography, in the most base terms, are personal services, and incredibly personal ones at that. Your clients are essentially letting you into their ‘comfort zone’ and their lives, so preserving and capitalizing on a bond as valuable and precious as that is a necessity to any photographer.
A blog is a great way for you and for other photographers to not only connect, but to also build and improve upon these customer/client relationships. It allows for you thrust your personality as well as your photography (and, of course, your services) into the worldwide web.
At the core of all of this are you and your brand. Having a photography blog, not a portfolio as they are very different things, allows you to build upon your brand. Even better (in some cases) is if you do not have one. Announcing a soon-come brand on an attractive and lively photography blog is a great way for you to get exposure as well as word-of-mouth marketing.
Speaking of which, customers absolutely love seeing pictures of themselves, their family, or their friends on photography blogs. Once they see it, they will inevitably end up sending it to everybody they know! Is that not just the best word-of-mouth marketing? Seriously, it not only benefits you regarding clients (I mean, you’re posting a picture of someone because they became your customer) but also regarding the overall popularity of your site.
As you can see, there are quite a lot of perks that are associated with running your photography blog. TL;DR time: You can increase the power of your marketing, gain traction and popularity, create your own newsletters and spread them via purchasing information, keep a consistent record of all of your pictures, and do all of it at a very low cost.
Not sure where to start? Take a look at how to set up a blog: